Among other things, the iPhone has turned out to be a lovely device for small children to engage with technology. We have lots of parents of small children in our Jackson Fish Market extended family. Creating high quality, focused, educational, and entertaining software for toddlers on the iPhone seemed like a noble task (and with an end result that we could use ourselves — and test on our kids). Today we are proud to announce a trio of apps in our new Hippo Hooray series — Hippo Hooray Colors, Hippo Hooray Letters, and Hippo Hooray Shapes.

Hippo Hooray Colors, Shapes, and Letters are great ways to help young children learn their colors, shapes, and letters as well as keep them entertained. Colors, shapes, and letters appear in a variety of contexts on colorful backgrounds with rich imagery. A young voice encourages the child to choose the right colored object, shape or letter, helps them if they don’t pick right the first time, and pats them on the back when they choose correctly. Every so often a short video will pop up congratulating your child on doing a great job.

Amid beautiful illustrations, you’ll find Honey the Hippo and Raphael the Robin (yes, he paints!) peeking out from behind scenery, and coming out to encourage your child. (Keep an eye out for the monkey with the cupcake hat.) In addition to high quality artwork, the user interface is as simple as can be letting your toddler focus on cognitive, language, and motor development — not to mention fun.

Each of these new apps for the iPhone are available right now in the App Store for only $0.99. Search for Hippo Hooray, or click on one of the screenshots below and let us know what you think. Fun!