The folks at imediaconection were nice enough to ask me for a writeup of my impressions of a financial site. After first writing up a positive post, they sent some choices that had a lot more “potential” for criticism. And by “potential” I mean, they sucked.

Here’s the opening paragraph:

“The mortgage crisis has affected people in many negative ways. But it’s not like we didn’t know it was happening. Even if you didn’t know what percentage of online display ad inventory was being bought by mortgage lenders, you knew it wasn’t small. For years, their ads plastered every spare inch of real estate in many of the sites we all use. The ads also had a certain quality about them — sort of a local radio meets what fonts come with Windows aesthetic. Miss them?”

Check it out.