Posted on July 28, 2008 by hillel on Interesting Eisner still in the “hit” (and miss) business. “Without promotion, the shows are getting fewer than 10,000 views, no better than when we last checked in on the series, after nine episodes. Assuming that Cook’s publisher Penguin and the sponsor Dodge are paying the production costs for “Foreign Body,” which run $10,000 an episode, they’re paying a $400 CPM–pretty high, by anyone’s standard.”
